KISS Internet Marketing Advice

Being ranked in the top 3 positions on Google or any major search engine can radically transform your business. As a result, many companies are spending large sums of money to pay others for optimizing their websites. The good news is that even the do it yourself webmaster can achieve top rankings using popular tools and resources that are now available at a low cost.

One of the most important aspects of SEO is learning about your very own website. Doing so provides a foundation that can help you achieve success in the area of optimization. Search engine optimization often begin by providing you with a thorough analysis of your own website and then give you access to off page factors that can inform your SEO strategy. Make sure you also learn about effective optimization before you begin using any tool. This can enhance your overall results.

Use tools that can give you a solid understanding of on page optimization factors. Even if you can build links to your website quickly from high ranking websites, your search ranking may be short lived without adherence to the proper on page factors. Consider the basic factors like your meta tags, page load times, and use of keywords throughout your page. Make sure the online SEO tool you use can run an analysis on these factors for you on a regular basis.

Search engines like Google favor sites that load quickly. The reason why this is so critical is because page load times are an essential factor in user experience. Consider two sites that offer valuable information. The first loads in about 3 second and the other in 12. Which one provides a better user experience? It’s a simple question, the one that loads quickly. Consider page load times when working to optimize your site. There are plenty of tools that can help you calculate load times quickly.

Submit your site to search engines. I wouldn’t spend too much time on this one. And in fact, I recommend submitting only a new website. Submitting a new site to search engines is beneficial so they know to crawl your web site. Some web site owners feel as though they need to resubmit their site on a frequent basis. I have never found this to be productive and have achieved top rankings without it.

Build links to your site. Generating in-bound links to your website is the true key to being successful through search engine optimization. This is especially true if the inbound links are from sites with a high Google page rank. The Google Page Rank value determines the quality of the link. If enough links of sufficient quantity are pointing to your website, then search engine results improve.

If doing business online, you can find plenty of tools that can help you validate your code, evaluate on page factors, determine the speed of your website, help you submit to search engines, and build in-bound links. Chance are, if you want a single tool that can do all of these things, it wont be free. But as I like to say, you get what you pay for.

Consider using SEO tools to improve the quality of your website and improve search rankings. The added benefit of using technology to improve your seo campaigns is that you’ll save a great deal of time and frustration. Choose your tools and objectives carefully to achieve the outcome you’re looking for.