Jun
21
2009

What are the Advantages of Internet Based Marketing?

Today I’ll be telling you how and why Internet based marketing can give you more bang for your buck than the traditional offline advertising and marketing model. For example:

Let’s say that you go to your local newspaper and tell them that you want to place an ad with them. While you’re there, you ask what their circulation is (their number of readers). They give you an estimate. You also ask them what their demographics are. They give you a general answer, because they don’t really know.

So you place the ad in the classified section and wait to see what happens. By the way, on your ad you put a code on your website URL so you know how many visitors you are getting from that ad, and second, with the phone number you also add a code, so you know where the calls are coming from.

You’re also going to have to be patient. Your ad will go out in the next edition. Eventually, you’ll start getting some calls and some additional traffic to your site. Compare this added interest with the cost for the advertisement. Say you got ten leads out of the ad, with the ad costing you about five dollars per visitor; this means your ad has cost you $50 in total.

Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.

Now, let’s take an Internet advertisement example by comparison. For this one, you start a pay per click campaign. With this method, you determine what keywords are relative to your service or product. You can get as targeted as you want and you can put a few keywords in a broad category, too, to see what keywords you might be missing out on when you try to snare everyone in your market.

Your ad goes live within fifteen minutes, using Google as an example. You only pay for people who click on your link and in this case you are paying $1.00 per click. Let?s say you convert at 2%. So you spend $100 to make two sales.

Here, though, you can tell which keywords are converting to sales because you can use conversion tracking. Then, you can remove the keywords that aren’t converting, so that your ad campaign is both more effective and more cost-efficient.

You can also tell with the broader keywords how exactly people are finding you. Additionally, you can place ads on other websites with exact demographic information which are highly targeted to your business.

The main advantage to this internet based marketing model is the ability to closely track how your ads are performing. This allows you to maximize the revenue stream brought n by your campaign in a way traditional advertising never could.

By the way, pay per click is only one form of online marketing, there are many other effective marketing techniques you can use online, such as writing articles relative to your business, doing a press release, adverting in relevant online ezines and one of the most effective online marketing techniques is e-mail marketing, that is if it is done correctly.

Internet based marketing can cut your costs; provide more information, enabling you to run better marketing campaigns. Additionally, the turn around time is faster and as a result you get better information sooner.

About the Author:
 Mail this post
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • YahooMyWeb
  • Google
  • Yahoo! Buzz
  • TwitThis
  • Live
  • LinkedIn
  • Pownce
  • MySpace
Recent Posts
RC cars, also known as rc vehicles, are actually well-liked today. There are a lot of individuals, teen ones and grownups as well who definitely have been recently hooked to help you these toys and activity. These toys are frequently used for race tournaments against other rc automobiles although some only acquire these playthings meant for collection reasons. Presently there are many kinds of remote controlled toys obtainable in the market right now. They could be bought in toy vehicle shops as well as in over the internet sites including remote controlled bumper cars where anybody can quickly select and then wait for the shipment. The 3 most common categories regarding hand-held controlled vehicles are usually gasoline driven, electric powered rc toys in addition to RC all set to run… Read the rest of RC Trucks For sale in Several Kinds
Prior to you will purchase a mobile computer that is good an adequate amount of to play the latest games, you should read and learn a thing or two about laptop hardwares. Unless you are rich or you don't mind ordering the latest and also the nearly all expensive model, you ought to pick an affordable notebook computer with an excellent set of hardware designed just for gaming. Once you know what qualities to look for, you will to put it succinctly have fewer choices to choose from plus this will speed up your buying decision. It is tremendously vital that you buy a laptop computer with a powerful card on account that with no one, you will not be able to play the latest games at smooth frame rate. While… Read the rest of A Number Of Advantageous Things To Know Prior To Acquiring A Gaming Mobile Computer
White Collar is a type of crime comedy type of show which is aired on USA. It is created by Jeff Eastin. The star of the TV show happens to be Matt Bomer who's character is Neil Caffrey. Neil is a con man well not just a con man probably the best at what he does. Neil was in a federal prison until he gets out to work with the man who caught him in the first place, Special agent Peter Burke who is played by actor Tim DeKay. Neil is always trying to find Kate his ex girlfriend. He feels that she has left him clues to help him find her. Neil is released from prison to help Burke catch people kind of a glorified work release program. Peter… Read the rest of Hand Held Carpet Cleaner

No Comments »

RSS feed for comments on this post. TrackBack URL

Leave a comment

You must be logged in to post a comment.

Ebook Resell Rights